Yohoo!))) Three of our projects Hundredpercent.me, apta.me, freshle.com/roadmap are the semifinalists of the biggest Russian startup competition Web Ready!))

They are chosen from hundreds of startups to the list of 20 best projects on the seed stage!

Congratulations)))

We are going to Aalto Venture Garage!

Yotru is an embedded widget that allows consumers to share information, ratings and reviews the online store they’re visiting with everyone in their social network, increasing trust in the small-medium stores; because 90% of people trust the opinion of friends or family.

 No matter where a customer sees a product online, they are more likely to buy it at an online store that’s known to them, than one they have no experience of. Amazon boasts a 9.6% conversion rate while small/medium stores get by with 1-2%; Add to that the 50% of Internet users that are skeptical of making purchases online and there remains a culture of mistrust when it comes to online purchasing.

 There are a multitude of small/medium online stores that offer a fantastic service, with great interface and impressive design but visitors rarely translate into customers. We can help.

 Yotru allows users to see any online purchases made by their Facebook and Twitter friends, providing an interface to ask questions, offer ratings and review stores.

 Simply by clicking on the Yotru widget on the store site, the consumer will see which of his/her friends have bought there already.  If none of their friends are listed, they can ask their friends if they know someone who has. The Yotru widget forwards the question to their social network pages, allowing them to discuss the merits of the store and it’s products.

 Then when our user becomes a customer, their entire social network finds out about it, opening up the shop to a whole new client base. The stats show, that when it comes to online purchasing, 90% of people trust the opinion of their friends. It’s simple, it’s effective and it also gives the seller the chance to track their store’s popularity and get instant feedback on how it’s perceived in the market. It’s like an advertising campaign and an in-depth market research tool all rolled into one.

 As a potential partner in our venture, we can tell you that we offer Yotru for an introductory 3-month free trial. Once this period is up, a 1% share of any sales will provide a healthy profit margin and our testing data shows that it increases positive traffic and conversion rates, doubling sales within only 3 months!

 To summarise, our tool can help stores boost profile and profit, enhance consumer choice and integrate with the worldwide phenomenon of social networking tools. However the key to this unique project is loyalty and trust. You trust your friends… you can trust YOTRU.